Welcome to our tutorial on how to add a Social Proof widget to your web project.
Instantly build trust by showcasing real-time activities like purchases, signups, and reviews, all in one corner of your site.
Whether you want to improve user experience or create a more interactive website, a Social Proof can be valuable. This article will walk you through integrating our Social Proof widget into your web project.
What Is a Social Proof Widget?
A Social Proof widget is simply a plugin that allows you to showcase customer activity on your website, thereby boosting visitor engagement. There are various types of user activity that you can display on your website as social proof, including:
- Customer testimonials
- Product ratings
- Sign ups
- New orders
- Most viewed pages
Social Proof widgets work on the premise that first-time shoppers often need reassurance that they are making the right choice when ordering a product and missing out if they don’t.
The widget provides a convenient way to aggregate your customer activity into a feed without writing any code. Also, you can curate the social proof feed to match different contexts, depending on the target action. For example, you could showcase the number of sign-ups to show new visitors that sharing their email to sign up with you is safe.
Why Social Proof Widgets Matter for Conversions?
According to a recent survey, over 90% of shoppers check online reviews before making purchase decisions. This shows the importance of social proof in convincing high-intent shoppers to trust your business or products. A social proof widget provides a convenient way to showcase customer testimonials, ratings, and activities on your website to boost conversions.
Let’s discuss why you need a social proof widget for your website:
- Increased Visitor Engagement: Displaying a social proof feed on your online store helps grab shoppers’ attention quickly. Visitors will also likely engage with the feed, which helps reduce your website’s bounce rate and creates opportunities for introducing them to your conversion funnel.
- Reinforced Brand Credibility: Today’s customers want proof that brands are who they say they are. A social proof widget portrays you as transparent, as visitors can monitor customer activity in real time, building instant trust.
- Creates a Sense of Community: A social proof feed shows potential customers that other people enjoy your products, making them feel part of a larger group and encouraging them to purchase your offerings.
- Improved User Experience (UX): A social proof widget helps make your website feel ‘alive’ and active, which encourages visitors to explore additional web pages. Additionally, you can include links in the social proof feeds to make your website more intuitive and help visitors easily access the pages they want.
- Provides Social Validation: First-time customers often need reassurance that a product will meet their expectations. A social proof widget shows customer reviews and activities like sign-ups or purchases, which help visitors overcome the feeling of uncertainty and prompt them to take action.
Key Features to Look for in the Best Social Proof Software
The widget you choose should offer more than just the core functionality (social proof notifications) to positively impact your website’s UX.
These include:
- Platform Compatibility: Select social proof widgets that support multiple web builders and e-commerce platforms, such as Shopify and WooCommerce, as this enables you to use the same plugin across your websites. Also, the widget should be compatible with all major browsers, including Mozilla, Chrome, and Safari.
- Live Feed Feature: The widget should let you display real-time customer activities, including cart checkouts, sign-ups, reviews, or other user engagement events. Showcasing recent customer activity increases trust and signals the site is active.
- Performance Metrics: Prioritize widgets with built-in analytics dashboards to track impressions, clicks, conversions, and engagement metrics. It will help you determine which notifications drive the most conversions for your website.
- Mobile Friendly: Mobile optimization ensures that the widget doesn’t cover the main website content or disrupt browsing, which could negatively impact the user experience.
- A/B Testing: Pick social proof widgets with integrated A/B testing capabilities or those that are compatible with third-party tools, as this enables you to experiment with different notification styles, timings, and content.
Add Social Proof Widget to Website – Step by Step
This section provides a detailed guide for integrating a social proof widget on your website to boost conversions.
The first part explains how to create the widget using Webynize, while the second part focuses on pasting the code to your website.
Creating a Webynize Social Proof Widget
Follow these steps to set up and customize your social proof widget coding-free:
- Sign up for Webynize and select a monthly plan that provides access to premium widget features.
- Click +Create Widget to open our widget library and select Social Proof from the dropdown menu.
- Provide a custom name and click Next to go to the widget editor dashboard.
- Navigate to the Stories tab and create the posts you want to appear on your social proof feed.
- Style the Social Proof widget to your preference, including the background color and font size.
- Click Embed on Website and choose your web builder to get an optimized script.
- Copy the embed code that displays on the pop-up window.
Add the Social Proof Widget to Your Website
Now that you have your widget embed code, it’s time to add it to your website:
- Sign in to your website admin dashboard and create a new web page or open an existing one where you want to add the social proof widget.
- Open the code editor, rich text editor, or code block section based on your web builder. This is how it looks for WordPress users:
- Paste the embed code you copied from Webynize.
- Save the changes and publish the web page so the widget goes live.
See how easy it is?
Sign up for Webynize for a seamless way to add a social proof widget to your website and boost conversions.
How to Set Up Social Proof Notification for Maximum Impact
The goal of embedding a social proof widget on your website is to boost visitor engagement and increase conversions. As such, you should set up the feed to quickly attract attention and invite visitors to interact with it.
Let’s take a look at the necessary steps:
- Include a CTA: Craft an action-oriented call-to-action statement guiding the visitors’ next steps, such as ordering a product or downloading a lead magnet.
- Position it Strategically: Embed the social proof widget on relevant web pages, such as your service and landing pages, to maximize impact. Also, position the feed above the fold or as a sidebar, so it is among the first things visitors see when they open your website.
- Use a Mobile-First Design: Ensure the widget is mobile-friendly, allowing it to adjust to various screen sizes. This encourages visitors to interact with the feed on the go, increasing mobile traffic to your website.
- Personalize the Widget: Style the widget to your personal preferences. For example, you could customize its background color to blend with your website theme or contrast it so it stands out.
- Timing and User Experience: Delay showing the social proof notifications until visitors have engaged with your website content for some time. This makes the social proof feed more impactful as it aligns with moments of decision-making, such as just before purchase or sign-up actions.
Live Demo
Below, you can see a live demo of our Social Proof widget.
Need Support?
This tutorial has helped show you how to add a Social Proof widget to your web project for FREE!
If you have any questions or need further assistance, please get in touch with our support team using the chat box on the lower right corner of this page.
Frequently Asked Questions (FAQs)
Let’s wind up this guide by answering commonly asked questions about adding a social proof widget to your website:
What Is the Difference Between Social Proof Tools and Widgets?
The main difference between social proof tools and widgets lies in their functionality. Tools help track and manage customer activity to gain insights on refining your social proof feeds, to boost visitor engagement and conversions.
On the other hand, a social proof widget lets you showcase customer activities, such as sign-ups and checkouts, to drive conversions for your business.
Can Social Proof Notifications Work for New Websites?
Yes. Social proof notifications can work for new websites.
For example, if you have yet to make online sales, you could showcase other social proof elements, such as the number of visitors who have viewed a product, to reassure visitors that other shoppers are also engaging with your brand.
Do Social Proof Apps Work with Shopify or WooCommerce?
Yes. Social proof apps are compatible with Shopify and WooCommerce, allowing you to display customer actions, such as purchases, reviews, and sign-ups, on your store in real-time.
How Often Should I Update My Social Proof Plugin?
Ideally, you should update your social proof plugin regularly, such as whenever the developer releases a new version.
This ensures the plugin remains compatible with your website. It could also address bugs in the current plugin version, such as security vulnerabilities and performance lags.
Conclusion
Adding a Social Proof widget can be a simple and effective way to gather valuable insights from your customers and improve the overall user experience of your web project.
It could also provide the final nudge customers need to make their purchase decision while they are on your website.
Our Social Proof widget is the go-to plugin for owners struggling with low visitor engagement or a lack of social proof on their websites. The widget is easy to embed and doesn’t require any technical expertise. Also, Webynize is compatible with all major platforms, so you can use the same widget across multiple websites.
Create a Webynize widget today and provide invaluable social proof for your website.
We wish you the best of luck with your new Social Proof widget!