Are you struggling to establish trust with your website visitors? 

The issue often has nothing to do with your product. Prospective buyers simply want proof that they can trust your product before they purchase it.

The solution?

Use a testimonial widget to display customer reviews. Whether it’s client ratings or video testimonials, showcasing authentic customer reviews builds trust and encourages conversions. 

In this guide, we’ll compare the best testimonial widgets for websites and highlight their key features. We’ll also walk you through how to add a testimonial widget to your site.

TL;DR: 8 Best Testimonial Widgets for Websites

Can’t read the whole article right now? Here are the top-rated widgets for displaying testimonials on a website:

1. Webynize
2. Shapo
3. Senja
4. Trustmary 
5. Elfsight 
6. Common Ninja 
7. EmbedSocial 
8. Famewall 

Keep reading for an in-depth review of each testimonial widget, so you can pick the right tool for your website.

What Makes a Great Testimonial Widget? 

A good testimonial widget helps you build trust without slowing down your site. 

Consider the following when comparing options:

• Layout Flexibility: You should be able to display customer testimonials in different layouts, such as masonry and grid, to ensure they complement your website’s design and visual architecture.
• Easy Customization: Choose a widget that lets you adjust the font color, size, and typography to complement your website’s or brand’s theme. 
• Mobile-First Design: Your widget should automatically adjust to match the devices your visitors are using, ensuring a consistent UX across PCs, tablets, and mobile devices. Check out this testimonial widget on a website example to see how it auto-adjusts to different screen sizes.
• Fast Performance: Choose a testimonial widget with “lazy loading” to prevent it from slowing down your site, especially when displaying images alongside customer reviews. 
• No-Code Installation: Go for a widget that lets you copy and paste the embed script to launch it in minutes without needing any coding knowledge. 
• Multi-Platform Integration: A good testimonial widget should be compatible with all popular website platforms, such as Squarespace, WordPress, and Wix.

8 Best Testimonial Widgets to Consider for Your Website 

Now that you know what makes a good testimonial widget, here is a list of the top-rated options, so you can pick the best tool for your website:

1. Webynize 

Webynize offers a no-code testimonials widget to showcase authentic customer reviews and feedback on your website and build trust with first-time buyers.

The platform offers a free trial period after signing up, allowing you to get hands-on experience with the widget before adding it to your website.

Its standout features include: 

• Multi-Platform Embedding: You can use the same embed snippet across all major website builders. This means the JavaScript code you use to add a testimonials widget to WordPress will also work on Wix, Squarespace, HTML, and Google Sites.
• Numerous Layout Options: You can switch between grid, masonry, and carousel displays, depending on how you want the testimonials to appear on your site.
• Mobile Responsiveness: The widget adapts to different screen sizes, ensuring readability on mobile phone screens. This encourages visitors to interact with the testimonials feed on the go (anywhere, anytime).
• Full Customization: You can match the widget with your website brand by changing its font, background color, and spacing. Additionally, the widget supports custom CSS for advanced styling.
• Onboarding Customer Support: You can reach out to the support team (available 24/7) for assistance should you encounter issues during integrations.

Create a Testimonial widget today and build invaluable social proof for your brand.

2. Shapo 

Shapo lets you import customer testimonials from third-party platforms, such as Facebook and Google, and display them on your website. 

Additionally, you can moderate which reviews appear on specific web pages.

Key Features: 

• Copy-and-paste embed setup. 
• Multiple layout options, such as carousel and grid. 
• Mobile-first widget design.

3. Senja 

Senja lets you collect and display video and text testimonials on your site without writing any code. 

The widget is compatible with multiple web builders, which is convenient if you want to display testimonials on several websites.

Key Features: 

• Dashboard for managing your testimonials.
• Auto-transcription for video testimonials.
• Integrations with Zapier and CRMs. 

4. Trustmary 

Trustmary lets you display your customer reviews from Google and Facebook into a unified feed on a website. 

You can utilize its pre-built templates for easy setup.

Key Features: 

• Integration with third-party tools and CRMs.
• Email notifications for new testimonials.
• Analytics dashboard for customer insights.

5. Elfsight 

With Elfsight, you can display customer testimonials in a rotating slider containing customer quotes. 

Additionally, you can control which testimonials appear on specific web pages.

Key Features: 

• Unlimited layout variants, such as grids and sliders. 
• Smart filter for hiding negative reviews. 
• Cross-platform compatibility with platforms like Wix and WordPress.

6. Common Ninja 

Common Ninja offers a no-code testimonial widget for showcasing social proof on your website. 

You can integrate the widget into all major web builders, including Wix and Squarespace.

Key Features: 

• Responsive design for all screen sizes. 
• Pre-built templates for easy embedding.
• Flexible customization options.

7. EmbedSocial 

EmbedSocial pulls customer testimonials from different platforms like Facebook and Google, and displays them as a single feed on your website. 

It also lets you embed shoppable links on reviews to turn social proof into conversions. 

Key Features: 

• Testimonial wall for showcasing your best customer stories. 
• No-code setup for fast embedding. 
• AI-powered moderation for filtering customer reviews.

8. Famewall 

Famewall offers numerous templates and layouts, including avatar, pop-up, and dual-slider widgets, to set up your testimonials feed. 

Additionally, it includes a built-in generator that turns testimonials into images with different backgrounds.

Key Features: 

• Supports third-party platforms, such as Twitter.
• Mobile-first widget design.
• AI testimonial analytics.

Where Testimonial Widgets Work Best 

A testimonial widget can make an impact on any web page, but it’s best to place it near customer decision points to boost conversions.

Here are the most effective locations for placing your widget: 

Dedicated Testimonial Page 

A standalone testimonial page allows visitors to read all your customers’ stories on one wall, giving you the social proof you need to build trust. 

For example, a business owner can create a “What customers say,” or “Reviews” page that aggregates all appreciation tweets, videos, and texts, allowing visitors to filter reviews by specific product. 

Homepage 

Place the widget near the hero or footer section to create a good first impression and establish trust with your new visitors. 

Adding a testimonial slider on the hero section gives visitors the confidence to continue browsing your page. 

Pricing Page 

Place the testimonial widget on the pricing page to overcome last-minute objections to the product’s quality and price.

For instance, you can add testimonials that praise your pricing as value for their money to encourage prospective buyers to make their purchase decision on that web page.

How to Add a Testimonial Widget to Your Website 

Webynize lets you set up and customize your testimonials widget without writing any code, making it convenient if your team doesn’t have advanced web development skills. 

Here is a step-by-step process of how to add a testimonial widget to your website: 

Create a Testimonial Widget on Webynize 

Follow this simple process to set up and style your widget: 

1. Sign up on Webynize to unlock a free plan.  
2. Click +Create Widget to open the widget library. 
3. Select the Testimonials widget from the drop-down menu. 
4. Provide your preferred name for the widget and click Next to launch the editor panel. 
5. Scroll to the Testimonials tab on the left-side menu and click on Add New Testimonial to input recent customer reviews.
6. Customize the widget by adjusting the font color, size, spacing, and alignment to match your website theme. 
7. Click Embed on Website and choose your preferred website builder, such as WordPress, Squarespace, and Wix. 
8. Choose your preferred embed code type between JavaScript and iFrame. 
9. Select the Copy Code button to retrieve the embed script. 

Add the Widget to Your Website 

Next, let’s outline how to embed the testimonials widget on your website:

1. Log in to your website to access the admin dashboard. 
2. Create a new page where you want your widget to appear, or select an existing one to edit. 
3. Create a new code block or rich text editor, depending on your web builder.
4. Paste the code and click preview to see how the widget will appear on your site. 
5. Click Publish to save the changes and publish the testimonials widget on your website.

Tips for Getting More Value from Your Testimonial Widget 

The goal of displaying a testimonials widget on your website is to build social proof and enhance engagement and conversions. For this reason, where you embed your testimonials widget is crucial as it impacts your website’s UX.

Here are some proven tips for getting the most out of your testimonials widget:

• Go Beyond Normal Praise: Showcase testimonials that describe customers’ pain points and how your product solved them. This helps highlight your products’ unique selling points.
• Place the Widget Strategically: Add the widget to high-impact areas, such as the product page, to nudge customers to take the targeted action, like adding items to their cart.
• Display Diverse Testimonials: Showcase client reviews from various types of customers, especially if you offer general-use products. For example, if you sell portable heaters, you can display reviews from customers who bought them for house, outdoors, and office use.
• Keep the Feed Fresh: Update your testimonials regularly to feature recent customer reviews. This proves that your business is active and consistently provides high-quality products. 
• Brand the Widget: Personalize the widget by changing the color and font to ensure it blends seamlessly with your site rather than looking like an add-on. 

Frequently Asked Questions 

Below are answers to common questions website owners ask about testimonial widgets:

What Is the Difference Between a Testimonial Widget and a Review Widget?

A testimonial widget often displays curated customer feedback to help you build social proof and drive conversions. 

On the other hand, a review widget often displays customer ratings and feedback from third-party platforms, such as Google and Facebook, directly on your website, with little to no moderation.

Do Testimonial Widgets Affect Website Page Speed?

No. Testimonial widgets do not affect website speed, unless you embed multiple plugins on the same web page. 

Our Testimonials widget uses lightweight code and is configured for “lazy loading” to execute fast, and after your website loads the core content.

Can I Display Google Reviews in a Testimonial Widget?

Yes. You can display Google reviews in a testimonial widget, showcasing customer feedback about your products pulled directly from your Google Business Profile. 

However, not all testimonial widgets support Google review imports. Therefore, if you’re looking to feature these reviews, choose a widget that integrates with your Google Business profile. 

Do Testimonial Widgets Help with SEO?

Yes. Testimonial widgets help with SEO when implemented correctly. These widgets display authentic, keyword-rich user-generated content, which most search engines favor. 

Additionally, visitors stay longer on your site as they read reviews, signaling to search engines that your website likely contains valuable information and boosting your SERP rank. 

Conclusion 

A testimonial widget lets you showcase what existing customers say about your business or products, encouraging prospective customers to trust your brand.

However, you need to pick the right widget provider to access premium features like flexible customization and pre-built layouts, which let you style the testimonials feed so that it stands out. 

Webynize leverages its 10+ years of SaaS and web dev experience to build a no-code testimonial widget for easy implementation, especially if you lack advanced technical skills. We use a mobile-first approach to keep the testimonial widget dynamic so it adjusts to your website visitors’ screen sizes for consistent UX.

Ready to build social proof for your website? Create a Testimonials widget today.